The Success of the film, ‘Avatar’ ∙∙∙ the flood of the patent applications
on 3D TV
The standards of its technology are not set up yet ∙∙∙ competition for preoccupying the technology becomes fierce
The competition for preoccupying the 3D technology is becoming fierce as the 3D film, Avatar hit over the world. 1366 patent applications on 3D TV have been filed for the last 10 years starting from just 50 applications in 2000, sharply increasing recently with 176 filings in 2007, 234 filings in 2008 and 265 filings in 2009, said the KIPO on March 8, 2010.
In terms of technical field, the technology of 3D video formation and display made up 67% with 920 filings, followed by the technology of acquiring and editing 3D video with 15% (202 filings), encoding and transmission technology of 3D video with 11% (154 filings) and filming and camera technology with 7% (90 filings).
Especially, it is still unclear who can lead the market of 3D TV and broadcasting since, despite worldwide interest on the 3D TV, the technical standards on the field have not been established yet.
In these circumstances, companies’ investments in the technology focus on the field of “video formation and display technology” which is expected to strengthen the marketing power of 3D technology and the patent applications by companies accounted for 74% of the application related to 3D technology.
Only the companies having standard patents that are technical standards can lead the market, one official of digital broadcasting division of KIPO said. Also, the KIPO has established ‘Standard patent semiconductor IP team’ at the end of last year, and is actively supporting the patent development in the field of 3D technology.